Yankees and Modell’s Sporting Goods Announce New Day-of-Game Ticket Sales Booth at Modell’s Times Square Store

General | Aug 12th, 2010










Modell’s Times Square to Open the World’s Only New York Yankees Ticket Booth Offering Same Day ‘Mo Saver’ Tickets For Up To 50% Off 

New York, NY (August 12, 2010) – The New York Yankees and Modell’s Sporting Goods announced today that the sporting goods retailer’s newly renovated flagship store, located at 234 W. 42nd St. in Times Square, will be home to the world’s only New York Yankees ticket booth offering same-day game tickets for prices that are up to 50 percent off face value.

Beginning Monday, August 16, select tickets will go on sale on the day of Yankees home games, starting at on 8:00 a.m. for day games and 12:00 p.m. for night games, and will remain available for sale while supplies last.

“Our new Modell’s Times Square flagship store truly embodies our vision of embracing and celebrating passion for sport, and we’ve created a unique in-store environment that will connect with the New York and global sports fan alike,” stated Modell’s Sporting Goods President, Seth Horowitz.  “The addition of this one-of-a-kind attraction will be a must-do for all baseball fans.”

“This is a great opportunity and service that we are thrilled to offer to New York Yankees fans. Whether you are visiting and looking to take in a game at the world-famous Yankee Stadium or a New Yorker making last-minute plans on a game day, the new ticket booth is conveniently located at Modell’s Times Square to offer amazing deals on game tickets,” said Mitchell Modell, CEO of Modell’s Sporting Goods. “We expect the new service to be an instant hit with local fans and tourists alike.”

The Yankees have led the American League in home attendance in each of the last seven seasons (2003-09).  The franchise has already sold over 3.7 million tickets to games this season, and is drawing an average of over 46,000 fans to games in 2010 – more than any other Major League team.

The much sought-after tickets will be limited to four per person, per game and can be purchased exclusively at Modell’s Times Square on the day of Yankees home games with any major credit card beginning at 8:00 a.m. for day games and 12:00 p.m. for night games. Tickets are limited and subject to availability.  Ticket policies and ticket booth hours of operation are subject to change.